Global Media Sustainability Framework v1.3
The Global Media Sustainability Framework (GMSF) is a voluntary standard developed by Ad Net Zero and the advertising industry, to help calculate and reduce greenhouse gas emissions from media campaigns. Built on both carbon-accounting and industry best practice, it aims to provide consistent methodologies across Digital, TV, Out-of-Home, Print, Audio, and Cinema. The GMSF enables advertisers and their partners to responsibly plan and buy media with environmental impact in mind. It increases transparency, accuracy, and progress toward a lower-carbon future.
Digital:
- Digital Implementation Guide
- Digital Data Request Form
- Digital Emissions Data Sources
- Channel Emissions Table
TV:
- TV Implementation Guide
- TV Data Request Form
- TV Emissions Data Sources
- Channel Emissions Table
Out-of-Home:
- OOH Implementation Guide
- OOH Data Request Form
- OOH Emissions Data Sources
- Channel Emissions Table
Print:
- Print Implementation Guide
- Print Data Request Form
- Print Emissions Data Sources
- Channel Emissions Table
Additional Resources:
- GMSF Frequently Asked Questions v1.3
- GMSF Supplier Emissions Data Request Form v1.3
- GMSF Carbon Calculator Services Request Form v1.3
- GMSF Corporate Overhead Emissions Guidance v1.3
- Guide to Sustainable Media
All resources are open access to encourage industry-wide adoption and alignment across the advertising supply chain.
