Helping the advertising industry
navigate the net zero transition
The Ad Net Zero
Action Plan
Ad Net Zero's five-point Action Plan provides our industry with a guide for its transition to net zero. The actions are:
The Ad Net Zero Foundational Pathway
The Foundational Pathway is an exclusive tool for Ad Net Zero supporters only. To find out how to become an Ad Net Zero supporter, please reach out to the team here, or find more information about joining here.
We all have a role to play in our commitment to reducing emissions from the advertising process.
As an Ad Net Zero supporter, you need to demonstrate that your organisation is taking the necessary steps to decarbonise your business and advertising operations and is helping to promote more sustainable products, services, and behaviours.
In partnership with PwC, we have designed a set of questions to help us understand the progress your organisation is making across the Ad Net Zero 5-Point Action Plan.
Ad Net Zero Global Group:
