Helping the advertising industry
navigate the net zero transition
The Ad Net Zero
Action Plan
Ad Net Zero's five-point Action Plan provides advertisers, agencies and all marketing services companies with a guide that moves our industry and each company to action. We all have a role to plan in ensuring that advertising is part of the solution, and not a part of the problem. This involves the emissions generated by creating and delivering ads, the businesses that create them, and the messages that advertising puts into the world.
Action 1
Reduce Emissions across Business Operations
Action 2
Reduce Emissions from Advertising Production
Action 3
Reduce Emissions from Media Planning & Buying
Action 4
Reduce Advertising Emissions through Awards & from Events
Action 5
Use Advertising's Ability to Support More Sustainable Behaviours
The Ad Net Zero Foundational Pathway
The Foundational Pathway is an exclusive tool for Ad Net Zero supporters. To find out how to become an Ad Net Zero supporter, please reach out to the team here or find more information about joining here.
We all have a role to play in our commitment to reducing emissions from the advertising process.
The Foundational Pathway serves as a confidential, valuable self-assessment tool on sustainability efforts across a company, and enables benchmarking and more customized insights from Ad Net Zero as a company seeks to strengthen their business and best prepare for the future.
In partnership with PwC, we have designed a set of questions to help us understand the progress your organisation is making across the Ad Net Zero Five Point Action Plan.
Ad Net Zero Global Group:
