Helping advertising tackle
the climate emergency
The climate emergency is the most pressing issue affecting us all, and our advertising industry can play a huge role in driving positive change.
We want to help our industry deliver on its full potential to support businesses and people to deal with this emergency and build a more sustainable future.
The climate emergency is a global matter, and as a global industry, we need global solutions.
Introducing: Ad Net Zero – the advertising industry’s drive to decarbonise the production, distribution, and publication of advertising.
It is crucial that we work together to continue the momentum. We need your support.
The Ad Net Zero
Action Plan
Ad Net Zero's five-point Action Plan provides our industry with a guide for its transition to net zero. The actions are:
The Ad Net Zero Foundational Pathway
We all have a role to play in our commitment to reducing emissions from the advertising process.
As an Ad Net Zero supporter, you need to demonstrate that your organisation is taking the necessary steps to decarbonise your business and advertising operations and is helping to promote more sustainable products, services, and behaviours.
In partnership with PwC, we have designed a set of questions to help us understand the progress your organisation is making across the Ad Net Zero 5-Point Action Plan.
Ad Net Zero Global Group:
Ad Net Zero
Global Summit 2022
Our second Ad Net Zero Global Summit took place on November 9 & 10 to discuss how we can harness the power of advertising to accelerate sustainable behaviour change. The summit was broadcast live from Park Village in London to a global audience, with the opportunity for supporters to attend in person.
A fantastic line-up of speakers and workshops joined this year’s summit. The programme included updates on carbon measurement for all aspects of ad operations, updated training for advertising professionals and much more.
