Global Media Sustainability Framework V1.2
Global Media Sustainability Framework V1.2
A Playbook of voluntary industry standards that address media greenhouse gas emissions.
The Global Media Sustainability Framework (GMSF) helps advertisers and their partners measure and reduce greenhouse gas (GHG) emissions from media. It provides a consistent, comparable approach aligned with international standards including the Greenhouse Gas Protocol and ISO 14067.
Developed by Ad Net Zero with support from global advertisers, agencies, tech platforms and media owners, the framework currently covers six key channels: Digital, TV, Out of Home (OOH), Print, Audio and Cinema.
See here to view the GMSF V1.2 Framework
Emissions Frameworks by Media Channel
Explore the latest formulae, data sets and methodologies per media channel:
Digital:
- GMSF Digital Request Data Form
- GMSF Digital Emissions Factors
- Digital – Channel Emissions Framework and Formulae – Extended Version
Digital methodology now includes full formulae, guidance on data levels, and default values – developed by IAB Europe.
OOH, DOOH and Transient:
Cinema:
Audio, Print and Cinema formulae are new in V1.2, offering full emissions coverage across all media types.
General Documents
- Supporter FAQ’s
- GMSF Enterprise Data Request Form
- Ad Net Zero strengthens global framework to calculate media emissions – [Press release]
- Guide to Sustainable Media
- GMSF – Data Request Form – Enterprise Level
- GMSF- Solutions Transparency Form
All resources are open access to encourage industry-wide adoption and alignment across the advertising supply chain.
