As an Ad Net Zero supporter, we ask you to implement the Ad Net Zero five-point action plan, built to help businesses achieve the necessary steps around:
With support from PwC, we have developed a framework to understand and demonstrate the progress your organisation is making across the Ad Net Zero five-point action plan. This, presented as a form for each business to fill in, will help us to see whether supporters are taking action, a voluntary commitment that was made when becoming a supporter of Ad Net Zero. The form enables us to provide tailored support, through tools, training and guidance, while enabling us to measure the progress of the wider advertising industry in regards to reaching Net Zero. The results will then form the basis of further benchmarking for supporters.
Currently, the Foundational Pathway is for all UK, US & Ireland Ad Net Zero supporters. If you want to complete the Foundational Pathway but are not a supporter, please let us know, and we’ll be in touch about how you can become a supporter.
It has been designed for local market activation and therefore we ask for local data across the form. The exception is the questions around public science-based net zero targets and annual reporting – if you are part of a Global organisation where this is being done globally then this is sufficient.
Your answers will help us to understand the progress your organisation is making against the Ad Net Zero five-point action plan. We provide help throughout the form by signposting the latest tools and methods designed to help measure and reduce emissions from business and advertising operations – such as carbon calculator tools, industry training courses and initiatives such as SBTi, along with guidance and best practices on promoting sustainable products, services and behaviours.
Register your organisation as soon as possible and look around the form.
You can save progress as you go and contact us at team@adnetzero.com for help with any questions.
Once you have completed the form, we’ll be in touch to discuss your organisation’s progress across the Ad Net Zero five-point action plan. We will use the information gathered from the Foundational Pathway to build a personalised set of next steps for your organisation.
