The Truth About Sustainability – One Year On

Speakers: Jaclyn Kaminski, VP, Global Director of Sustainability, McCann Worldgroup & Nadia Tuma-Weldon, EVP Global Director of Thought Leadership, McCann Truth Central

Suitable for: Sales Professionals, Strategists & Media Planners, Leadership
Advice & Inspiration

Summary:

The McCann team revisit the findings of their global study on sustainability, showcasing brands and businesses that have harnessed creativity and human stories to create a better world for people, the planet and profit.

Key Take-Aways:

1. We need to harness the power of storytelling and human truths to impact change.

2. Tap into cultural nuances and build a foundation of choice. It is key to meet people where they are and connect with existing cultural behaviours.

3. From creative messaging to creative business: the data shows that 77% of people believe that brands have a greater ability to create positive change than the government does. There’s a need to put sustainability at the heart of our purpose to benefit the planet and our own businesses.

4. Consider eco-accidentalism: the most sustainable choice is the default one – and the most desirable option. We need to make sustainable choices appear effortless.

Session Length: 25 minutes

You can watch the full session here.