What are the sustainability challenges – and opportunities – within the advertising industry’s path to net zero? How can advertising play a positive role in tackling the climate crisis? What is Ad Net Zero and why is it important to the US market?
Today, the AA and Advertising Week New York launch a new podcast series: Ad Net Zero: Making Every Ad a Green Ad. In this series, Stephen Woodford (CEO, Advertising Association) and Sebastian Munden (Ad Net Zero Chair, previously General Manager of Unilever UK & Ireland) engage in conversations with industry leaders to discuss the five actions of the Ad Net Zero Action Plan and how to implement them in your day-to-day work.
In the first episode, our host Stephen Woodford is joined by Alison Pepper, Sustainability Lead, 4As, to introduce Ad Net Zero to the US listener, why our industry’s commitment to net zero is important and how advertising can play a positive role in tackling the climate crisis.
Next guests will include James Best (Credos), Konrad Shek (Advertising Association), Jo Fenn (AdGreen), Traci Dunne (APR), Stephan Loerke (WFA) and more.
Tune in every Thursday for the next six weeks to learn all about the Ad Net Zero world and how you can become part of this global community.
