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SeenThis casebook: reducing emissions through ads data transfer
Download
The Ad Net Zero Guide to Sustainable Media
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Campaign Ad Net Zero Awards Case Study: Scope 3
Download
Ad Net Zero Environmental Legislation Roadmap
Download
Out-of-Home Carbon Compensation Case Study
External Link
ASA Green Claims
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Foundational Pathway FAQs
External Link
Accenture: ‘Our Human Moment’ Research Report
External Link
Accenture: Cracking The Code- Six Life-centric Archetypes
External Link
Institute of Advertising Ethics Green Shield Training
Download
BCG Mainstream Green Research Reports Library
External Link
Sustainability Tension Map – Created by The Martin Agency
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The Greenprint Report US: How Advertising Can Step Up to the Climate Challenge by System1
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Futerra’s Low Carbon Lifestyle Wheel based on IPCC and Project Drawdown behaviors
External Link
Drawdown Solution Library, Project Drawdown
Watch
Change The Brief Alliance: training and resources for Creatives and Strategists
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Cannes Lions 2024 Green Events Guide for Vendors and Partners
External Link
Reduce your event carbon footprint with TRACE by isla
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