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Action 5: More Sustainable Behaviours

Accenture: Cracking The Code- Six Life-centric Archetypes

Institute of Advertising Ethics Green Shield Training 

BCG Mainstream Green Research Reports Library

Sustainability Tension Map – Created by The Martin Agency 

The Greenprint Report US: How Advertising Can Step Up to the Climate Challenge by System1 

Futerra’s Low Carbon Lifestyle Wheel based on IPCC and Project Drawdown behaviors

Drawdown Solution Library, Project Drawdown

Change The Brief Alliance: training and resources for Creatives and Strategists 

Campaign Ad Net Zero Awards 2023 Book of the Night  