What kind of company do you want to be?

Session: Keynote speech

Speaker: Mark Whelan, Chairman & Chief Creative Officer, Havas

Suitable For: Creatives, Strategists, Planners

Summary:

Mark Whelan, Chief Creative Officer, Havas outlines the steps the agency has taken to align their business to more sustainable ways of working, including the incorporation of the five-step Ad Net Zero Action Plan. The session showed example showreels and how they incorporated Action 5 – encouraging consumer behaviour change – into adverts such as Vanish’s campaign to reduce clothes waste.

Key Take-Aways:

1.  Investigate how to become a B-Corp company and think about how starting a certification journey in one office can act as a catalyst for action in your offices overseas.

2. Get your house in order. Take major advantage of this if you are moving offices and can further factor in sustainability measures. Also, consider getting your office buildings BREEAM certified.

3. Implement the AdGreen calculator and training into your productions. Consider re-using your set. Did you know the Asda Christmas ad this year makes use of a re-used set?

4. Shift the strategy of how you sell your products. For example, a campaign for stain removal product, Vanish, normalises the shift to more sustainable behaviour (Action 5 of the Ad Net Zero Plan). It asks you to consider how you can extend the lifetime of the clothes that you love – encouraging less waste and more re-wearing.

5. Think about hiring a Chief Sustainability Officer

Session Length: 25 minutes

You can watch the full session here.