As part of our focus on Action 3 from the Ad Net Zero’s framework, we have taken a look at Outdoor Media and how operators in this space can be guided through the process of booking and placing ads.
Organised by the Action 3 group and led by Sandra Doyle, Sales Director at Global OOH Ireland, this is a simple, effective and engaging piece of work that allows agencies and marketer visualise each part of the chain!
For Sandra, making this process as simple as possible was key.
“Everyone working within this industry is trying to achieve the best results for their client. Where and how we plan and place an Outdoor campaign must now follow a sustainable agenda, but we must make it easy for people to understand and activate.
This is a simple, visual guideline for anyone looking to place sustainability front and centre of every Outdoor campaign.”
