As scrutiny of environmental marketing intensifies, the ability to communicate sustainability claims with clarity, accuracy and credibility has become essential.
This upcoming Masterclass will provide practical guidance on applying the core principles of the ICC Advertising and Marketing Communications Code, alongside the ASA CAP Code and the CMA’s Green Claims Code, to ensure that communications meet the rising expectations of both regulators and consumers.
It will explore how organisations can navigate the twin risks of greenwashing, overstating environmental credentials, and greenhushing, withholding them out of fear of scrutiny, by striking the right balance between transparency and substantiation. With the Digital Markets, Competition and Consumers Act 2024 now in force, and with new powers enabling the CMA to issue fines of up to 10% of global turnover, now is the time to ensure organisations are equipped to make lawful, substantiated, and globally aligned green claims.
Registrations will open soon. Please get in touch to find out more – advocacy@iccwbo.uk
