Cannes LIONS 2025- Learnings from the Work

Cannes LIONS 2025- Learnings from the Work

29 July 2025 16:00 BST Online

Join us for the second annual Ad Net Zero “Cannes Lions: Learnings from the Work” webinar, where we’ll explore standout sustainability-focused campaigns from this year’s Cannes Lions.

We’ll share highlights from a compendium of over 130 sustainability-related entries, revealing key themes and insights. The work is organised around four behaviour-change categories from Ad Net Zero’s Every Brief Counts toolkit. These are:

  • Food & Diet
  • Home & Energy
  • Products & Purchases
  • Travel & Transport

Sophie Pemberton, Global Engagement Director at Ad Net Zero, and Seb Munden, Global Chair of Ad Net Zero and WRAP, will lead the session.

They’ll be joined by expert strategists, creatives, and production leaders from Purpose Disruptors, Accenture Song, Havas, The Martin Agency, VML, and more.

Each panellist will unpack a standout campaign, discussing: What made it effective in driving sustainable behaviours. Innovations in strategy and execution.

Opportunities for even greater consumer impact. Sophie and Seb will also present the latest findings from the Kantar Sustainable Behaviours Tracker, including insights from the newest report.

Don’t miss this opportunity to learn how creativity is shaping a more sustainable future.

For supporters who would like to join this session, please reach out to the team at: hello@adnetzero.com

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