This session will unpack new global research from Potential Energy Coalition (PEC), a global non-profit marketing firm creating public demand for action on climate change. Through their study ‘Later is Too Late’ involving 60,000 people across 23 countries and their ‘Talk like a human’ guide, PEC offers data-backed principles for how to communicate most effectively about climate change, inspiring action even – and especially – in today’s politically divisive environment.
This session is for Ad Net Zero supporters only. If you are a supporter and have not yet received information about this session, please do get in touch.
