Consumer Demand for a Cleaner Future – Insights from The Cool Down

11a-11:45a ET / 8a-8:45a PT / 4p-4:45p BST 

Join us for an exclusive session with Anna Robertson, Founder of The Cool Down – the largest and fastest growing “clean lifestyle” marketplace. The Cool Down helps their audience of 35 million consumers live healthier, save money, and choose cleaner products and services. They also work with leading brands to amplify their sustainability initiatives and engage consumers that care about this work.

Anna will explore themes that are top of mind for today’s consumers and how to build a brand strategy that builds stronger consumer connections by aligning with their values and expectations.

Insights will be informed by the latest consumer data, including key takeaways from headlines and sessions at Climate Week New York.

In this session, you’ll learn:

• The top motivators for sustainable consumer behavior—and why things like saving money and personal health are often more impactful than “saving the planet.” The session will dive into the rise of categories like reduced-price groceries, clean energy, and products that address concerns about microplastics and clean air.
• Why circularity is a must-have, not a nice-to-have. How consumers are coming to expect resale and recycling programs from brands across all industries, from beauty to fashion.
• A winning brand strategy for connecting with consumers – the session will also include Q&A around the balance between talking about climate and sustainability that focuses on the direct benefits to them and makes sustainable choices easy and rewarding, as a secondary value prop.