Action 4: Curb Advertising Emissions Through Awards and From Events

20 December 2022

Speakers: Seb Munden, Chair, Ad Net Zero; Julia Ramsay, Director, Supply Chain Risk and Resilience, PwC; Matt Bourn, Director of Communications, Advertising Association; Gideon Spanier, Editor-in-Chief, Campaign
Suitable For: All; Leadership and Inspiration

Summary
Campaign Ad Net Zero Awards judges share learnings from reviewing the long-list of the first awards. What does good look like when reviewing advertising work through a sustainability lens, both in the way it is made and in the results it aims to achieve?

Key Take-Aways

  1. We need to encourage sustainable behaviour change in every sector of our
    economy. As a professional business service industry, advertising is well-placed to help with this.
  2. It is important to emphasise the commercial benefits of sustainability, e.g. the rise in energy prices has truly taken forward the business case for adopting renewable energy sources.
  3. The Campaign Ad Net Zero Awards are showing that businesses can, and should, transform their business models in response to the climate crisis – it is wider than just an ad campaign for a sustainable product.
  4. It would be a travesty to have planet-trashing celebrated: the next few years are critical for redefining what we mean by creative excellence.
  5. The awards were created with an aim of sharing case studies which inspire people to strive to produce more sustainable work. Check out the shortlist for the Campaign Ad Net Zero Awards here.

Session Length: 30 minutes
You can watch the full session here.