The Climate Crisis in the US – Why We Need To Act Now

Speakers: John Osborn, US Director, Ad Net Zero; Josh Lockwood, Vice
President, American Red Cross Climate Crisis Campaign

Suitable For: International Perspectives, Leadership & Inspiration

Summary:

In this session, John Osborn discusses with Josh Lockwood the climate situation in the US, the American Red Cross’ emergency relief operations across the country, and the challenges faced by the organisation in the context of a warming climate. They also review the increase in the number of disasters in the US over recent years, and how the communities suffering the most from these disasters have very little to begin with.

Key Take-Aways:

1. Use internal communications to encourage employees and companies to support charitable causes and organisations.

2. The American Red Cross is facing a generational crisis, that the US and the world also face.

3. Advertising can help get the next generation of Red Cross supporters by
communicating to the general public about the power of the Red Cross mission.

4. Basic workforce development in the American Red Cross in the areas across America most vulnerable to climate change can ensure they are better positioned to respond to climate disasters.

5. There is a big gap in terms of services and access to support that the white
population receive vs people of colour. Stronger representation and stronger
community partnerships are needed.

Session Length: 25 minutes

You can watch the full session here.