OUR MISSiON AND Timeline
Helping the advertising industry drive growth that's better for the planet and better for business.
Our vision is to ensure that advertising and marketing are part of the solution in building a more sustainable, growing economy – not part of the problem.
We have grown into a global network of 280+ organisations across markets representing half of the world’s ad spend.
We’ve delivered industry-first tools and resources, developed frameworks such as the Global Media Sustainability Framework (GMSF) and highlighted innovative work that is advancing sustainable growth and behaviours.
Ad Net Zero’s five-point Action Plan provides advertisers, agencies and all marketing services companies with a guide that moves our industry and each company to action. We all have a role to plan in ensuring that advertising is part of the solution, and not a part of the problem. This involves the emissions generated by creating and delivering ads, the businesses that create them, and the messages that advertising puts into the world.
Together, we will raise the floor for the whole industry, accelerating and futureproofing the industry through high-impact, voluntary collaboration.
Timeline
Over the last five years, the programme has evolved to a global network in markets with over 50% of the world’s ad spend, delivering more value, frameworks and tools.
