Many leading businesses have already set their own ambitious corporate targets. Ad Net Zero exists to support and accelerate these, by developing and supporting industry-level solutions. Practical steps to take and tools to adopt are outlined in an Ad Net Zero report which can be found at adnetzero.com.
All companies who become Ad Net Zero supporters commit to curtail their carbon emissions. If necessary, putting into place emissions measurement across their business and setting a science based target within a year of joining. And then disclosing progress against those goals.
Award bodies commit to build sustainability criteria into awards, and event organisers and planners work to minimise their carbon footprint.
Advertisers, agencies and production companies commit to measuring and reducing their foortprint from production of ads through best practices and measuring emissions with a production calculator such as AdGreen, or a similar.
Agencies and Advertisers consider opportunities to promote more sustainable behaviours with advertising's messages and product options.
Media agencies commit to work with their clients to develop lower carbon media plans; media owners, ad tech and martech companies commit to measuring their emissions and providing information for agency and advertiser reporting.
Made up of leaders who want to actively shape the industry’s direction on the Ad Net Zero plan. Meeting quarterly and recognised in all Ad Net Zero communications as the leaders of the Ad Net Zero initiative.
These groups meet every 2-3 months to share ideas on actions to reduce carbon emissions across the Action Plan, with options for SMEs and Public companies as well as a Young Leaders group.
Announcements on social media, in addition to logo placement on website and all decks and industry presentations.
Link to your business website and sustainability reports and disclosures, as applicable.
1on1 meetings to help you assess your progress and identify to accelerate sustainability progress and overall business success.
Via the confidential Foundational Pathway supporter survey, we are able to identify trends and consult with you on how your company compares to a peerset.
Ad Net Zero regularly engages at the industry's top events, such as Cannes Lions, Advertising Week, Climate Week, Sustainable Brands, DAVOS and more, often using panels to elevate supporter stories of progress.
John Osborn, former OMD US and BBDO New York CEO, was initially appointed to launch Ad Net Zero US in 2022, the largest international market at 40% of the world’s ad spend. As Global Director, John works with global and US organisations in particular, to help Ad Net Zero grow its supporter base as the world’s advertising industry response to the climate crisis.
In 2022, Ad Net Zero announced at Cannes Lions the roll-out of international chapters, a decision backed by Unilever, Google and Meta, the world’s major advertising agency holding companies, dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP, and European media company Sky. John’s appointment and the development of the Ad Net Zero USA chapter was also supported by US trade bodies, ANA, 4A’s and the IAB, the WFA representing global advertisers, European and global agency associations, EACA and Voxcomm, and the IAA. Further support came from national trade associations ISBA, IPA and Union des Marques.
