Resources

Filter by: All Resources Action 1: Company Operations Action 2: Advertising Production Action 3: Media Planning & Buying Action 4: Awards & Events Action 5: More Sustainable Behaviours Case Studies Global Media Sustainability Framework Industry Reports Supporter Work

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Resources

The Ad Net Zero Global Media Sustainability Framework v1.2

GMSF Digital Data Request Form

Supporter FAQs – GMSF v1.2

GMSF Enterprise Data Request Form

Cinema – Channel Emissions Framework and Formulae – Extended Version

Ad Net Zero Business Case for Sustainability Guide w/ Statistics

Sustainability Momentum in US and Europe (51toCarbonZero)

Best practices summary for Advertiser & Agency suppliers (editable template)

GMSF Digital Emissions Factors

Print – Channel Emissions Framework and Formulae – Extended Version

TV & Video – Channel Emissions Framework and Formulae – Extended Version

OOH, DOOH, Transient – Channel Emissions Framework and Formulae – Extended Version

Digital – Channel Emissions Framework and Formulae – Extended Version

Audio – Channel Emissions Framework and Formulae – Extended Version

Why Sustainability Momentum Will Not Stall in the US

Campaign Ad Net Zero Awards Case Study 2024: ‘I Came By Train: Train Heroes’ with Trainline and Wavemaker

IAB’s 2025 ‘State of Readiness – Sustainability in Digital Advertising’ Report

Campaign Ad Net Zero Awards Case Study 2024: ‘More Performance, Less Carbon’ with Spotify and Greenbids