Resources

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Resources

Ad Net Zero Business Case for Sustainability Guide w/ Statistics

Sustainability Momentum in US and Europe (51toCarbonZero)

Best practices summary for Advertiser & Agency suppliers (editable template)

Print – Channel Emissions Framework and Formulae – Extended Version

TV & Video – Channel Emissions Framework and Formulae – Extended Version

OOH, DOOH, Transient – Channel Emissions Framework and Formulae – Extended Version

Digital – Channel Emissions Framework and Formulae – Extended Version

Audio – Channel Emissions Framework and Formulae – Extended Version

Why Sustainability Momentum Will Not Stall in the US

Campaign Ad Net Zero Awards Case Study 2024: ‘I Came By Train: Train Heroes’ with Trainline and Wavemaker

IAB’s 2025 ‘State of Readiness – Sustainability in Digital Advertising’ Report

Campaign Ad Net Zero Awards Case Study 2024: ‘More Performance, Less Carbon’ with Spotify and Greenbids

Campaign Ad Net Zero Awards Case Study 2024: ‘Sustainably Made’ with Hogarth

Campaign Ad Net Zero Awards Case Study 2024: ‘From Couch to Carbon Zero: Embedding Sustainability’ with Immediate Media

Campaign Ad Net Zero Awards Case Study 2024: Media Bounty

Campaign Ad Net Zero Awards Case Study 2024: ‘Scaling Sustainability in Digital Advertising: Impact Plus and L’Oréal UK & IE’s Pioneering Efforts in Reducing GHG Emissions’

Campaign Ad Net Zero Awards Case Study 2024: ‘Achieve Net Zero throughout our advertising activities’ with JCDecaux CityScape

Campaign Ad Net Zero Awards Case Study 2024: ‘Footsprint – Digital Sustainability Agency’