On March 28 2023 we hosted a showcase session with Amy Williams, Founder and CEO of Good-Loop, and John Osborn, US Director Ad Net Zero, to discuss the steps Good-Loop has taken to measure its carbon footprint and operate as a carbon-neutral organisation.
John and Amy talk about what it will take for our industry to start measuring and start reducing emissions. Amy offers her insights on how to grow your business whilst decreasing your carbon footprint.
This webinar took place on March 28th 2023 – you can watch the webinar recording on-demand here.
About Good-Loop:
Good-Loop is a purpose-led advertising platform that’s on a mission to make advertising better for consumers, brands and the planet. The B Corps-certified company builds turnkey products for advertisers to do good at scale. Good-Loop’s carbon-neutral advertising formats drive engagement by converting people’s attention into donations for good causes around the world.
The company’s proprietary Green Media Technology also enables advertisers to measure and reduce the carbon footprint of their digital advertising. The company, which has offices in London and Edinburgh, is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that bring real social and environmental impact, while also driving significant business and brand uplifts for advertisers.
The company has raised more than $6M for charities such as Save the Children, WaterAid, Make-A-Wish, the NSPCC and WWF. Clients include L’Oreal, Nike, Unilever, Levi’s, Adidas, Volvo and Mondelez.
