Our Ad Net Zero US Director, John Osborn, recently wrote for AdExchanger about the importance of reporting emissions, even if they go up.
When businesses grow, emissions often grow too. Only by committing to measurement and reporting can we start to understand how the two are correlated so we can make smarter choices to reduce emissions in the future.
The piece outlines the number of organizations that have created resources to help advertisers measure and reduce emissions, such as AdGreen for production, isla for events and the WFA’s GARM “Sustainability Quick Action Guide” for media planning and buying.
And advertisers can learn more about setting science-based targets for their business overall through SBTi, SME Climate Hub and The Climate Pledge.
“Most of all, remember why our industry is focusing more on sustainability measurement and reporting in the first place: to reduce our carbon footprint! To make positive changes, we have to be honest about where we need to improve. Sometimes, a bad report can be a good thing,” John concludes.
Read the full piece via AdExchanger.
