On the 23rd September 2024, the Campaign Ad Net Zero Awards shortlist was announced. Congratulations to those who made the cut this year!
Winners will be announced on the 21st November.
The UK shortlist
Innovation
Best Business Transformation (from any sector)
- Oliver
- Global
Best Practice
Best Practice in Sustainability Award – Advertising
- “Being ‘up to good’ in all our marketing” by MG OMD for Giffgaff
- “Diageo Society 2030 Sustainability Programme” by Diageo
Best Practice in Sustainability Award – Agency
- Media Bounty
- Dentsu UK
- “Super massive energy efficient web builds” by Linassi+Co
- “Find the change that fuels impact” by Assembly Global
Best Practice in Sustainability Award – Media
- “From couch to carbon zero: embedding sustainability at Immediate” by Immediate
- Spindle
- “There’s no place like Open Media” by Open Media
- “Ocean Outdoor’s sustainability leadership” by Ocean Outdoor
- “The industry’s first biodiversity audit” by The Guardian
Best Practice in Sustainable Ad Production (most innovative production using green tools)
- “Healthy planet productions” by Revolt and Murphy Cobb Associates for Mars Inc
- “Sustainably made” by Hogarth
- “Diageo Society 2030 Sustainability Programme” by Diageo
- “See what’s next on Netflix” by Papaya Films for Netlix
- “Advanced reporting platform and digital carbon tool” by Hello Earth Agency
Best Practice in Sustainable Media Planning (carbon measurement and management using innovative processes)
- “More performance, less carbon” by Greenbids for Spotify
- “Media plans that are ‘up to good’” by MG OMD for Giffgaff
- “Reducing carbon emissions and delivering positive outcomes” by Havas Media for EDF
- “Brand lift and sustainability” by SeenThis for Pinterest and Mediahub
Sector Categories
Clothing & Accessories
- “Twiggy full circle” by EssenceMediacom for eBay
- “Vinted x Hollyoaks: Second Hand Style-Up” by Channel 4 for Vinted, Mindshare and Stellify Media
Computers, Electronics, Household Appliances & Tech
- “Going beyond techspectations: using comedy to get people to trade-in their old tech” by AMV BBDO for Currys
- “Living our purpose” by MPB
FMCG (Household & Wellbeing)
- “Uncrap the world” by The Guardian and Craft Media for Who Gives a Crap
- “Harnessing addressable TV to drive more sustainable purchase behaviour” by Group M and Mindshare for Brita
- “Protest pointless gifts” by VCCP Media for Bulldog
NGO / Charity
- “Recycle your electricals” by December19 for Material Focus
- “Climate charity challenge” by MG OMD for Media Trust
UK winners to be announced at the awards lunch:
- Best Practice in Sustainability Award – Ad Tech Services
- Best Practice in Sustainability Award – Production/Experiential
- Best Progress / Long-Term Change
- Best Start-up
- Business & Industrial
- Media
- Retail (incl. online retail and mail order)
- Telecoms
- Leisure
- Travel & Transport
The international shortlist
APAC
Best Campaign for a Sustainable Behaviour Change – APAC
- “The forever reef project” by M&C Saatchi Group for Great Barrier Reef Legacy
- “The cupboard to fight food waste” by Dentsu Creative Thailand for Gourmet Market Thailand
- “Put your money where it matters” by Silver Lining with Good&Proper and Alchemy One for Bank Australia
EMEA
Best Campaign for a Sustainable Behaviour Change – EMEA
- “Sounds right” by AKQA for Museum for the United Nations, UN Live
- “Innovation zero” by NatWest Group Marketing Team for NatWest
- “Means to an end – our low carbon hustle” by Papaya Films
Sustainability Best Practice Award – Production/Experiential
- “Our human moment” by Droga5 Dublin
- “Aktion Mensch” by Accenture Song and Brand GMBH Germany for Aktion Mensch
Sustainability Best Practice Award – Agency
- “Create responsibly” by CNN Create Brand Studio
- “Challenging sustainable media planning” by OMG EMEA for Škoda Ireland
- “Reducing greenhouse gases (GHG) emissions while improving performance using DV360 custom bidding algorithm” by Jellyfish for Heineken France
- “Penti loves Saude: Matching a company’s sustainability efforts with a sustainable media plan” by Group M Turkey and T&Pm for Penti
Sustainability Best Practice Award – Ad Tech Services
- “Deploying an effective multi-brand carbon assessment and reduction strategy through ad technology” by Impact Plus and Jellyfish for Heineken France
- “PubMatic and SeenThis enable Group M to minimise campaign carbon emissions by 2.09 tonnes while boosting VTR and viewability metrics” by PubMatic, SeenThis and Group M
The Americas
Best Campaign for a Sustainable Behaviour Change – The Americas
- “Guinness St Patrick’s Day POS catalogue transformation” by Adm Group for Diageo (Guinness)
- “Flying Guardians” by AlmapBBDO
Sustainability Best Practice Award – Advertiser/Brand
- “L’Oréal For the Future and Impact Plus in the US and Canada” by L’Oréal Group
- “Extinto” by AlmapBBDO and Energy BBDO
Sustainability Best Practice Award – Agency
- “Horizon Eco” by Horizon Media
- Footsprint
Sustainability Best Practice Award – Ad Tech Services
- “Employee green energy program” by MobileFuse
- “Sequency” by Duration Media
- “Leading the path towards sustainable advertising and media” by Sharethrough
- “Mediavine’s commitment to sustainability” by Mediavine
International Winners to be announced on Campaign 20 November:
- EMEA – Sustainability Best Practice Award – Advertiser/Brand
- APAC – Sustainability Best Practice Award – Media Owner
