How To Make Your Business More Sustainable

Speakers: Sophie Bulcraig, Director, Buyer Development, OpenX; Kate Waters, Director of Client Strategy and Planning, ITV; Derek Moore CEO, Coffee & TV; Seb Munden, Chair, Ad Net Zero

Suitable For: Production Professionals, Planners, Media Sales, Ad Tech
Professionals

Summary:
Hear from Campaign Ad Net Zero Award short-listed companies leading the way to make their own business models more sustainable. In this session, listen to a selection of case studies – Coffee & TV became the UK’s first B Corp creative studio; ITV has made a pledge following COP26 to offer more climate content; and OpenX became the first advertising exchange to achieve carbon neutral certification and reduce its carbon emissions by over 90%.

Key Take-Aways:

1. There are many motivational reasons to change your business to a more
sustainable model.

2. These include a moral obligation to simply do business better, or perhaps it’s
because your team and future recruits expect it, or your customers require it or there are clear cost efficiencies. Most likely it will be a combination of all of these factors.

3. Every business, large or small, B2B or B2C, can make significant steps to future proof their business for a more sustainable future.

4. Recognise there is a huge difference between terms such as ‘carbon neutral’ and ‘net zero’, and consider getting your targets SBTi qualified if you’re serious about making genuine progress.

5. To address the climate crisis, we have to go further, faster and every business can make changes that have a positive impact.

Session Length: 30 minutes

You can watch the full session here.