How to Empower Others to Become More Sustainable

Speakers: Tim Pritchard, Executive Director, Joint Head of CREATE, MGOMD; Amelia Hewitt, Customer Insight Lead, NatWest Group; Sarah Jones, Director of Planning, Sky Media and Seb Munden, Chair, Ad Net Zero

Suitable For: All, Creatives, Strategists, Marketers, Media Sales

Summary:

Seb Munden, Chair, Ad Net Zero sits down with Campaign Ad Net Zero award shortlisted companies. The panel reflects on the work their company has done to produce behaviour change campaigns and enable their businesses, partners, clients and customers to become more sustainable. They discussed NatWest’s Carbon Calculator tool; MGOMD’s collaboration with the Media Trust to work with charities on best practice in climate communications; and the Sky Zero Footprint Fund which gives sustainable brands the opportunity to win advertising airtime.

Key Take-Aways:

1. Upskilling your own employees is essential in creating sustainable engagement across your business operations.

2. It is essential for the business strategy and the environmental strategy to be
interwoven.

3. We must continue to educate people; small changes have a huge impact.

4. Stop thinking about people as consumption machines and start viewing them as partners in driving these sustainable behaviours.

Session Length: 30 minutes

You can watch the full session here.