Futureproofing Business in a Sustainable World

9 December 2022

Session: Futureproofing Business in a Sustainable World
Speakers: Angie Gifford, VP EMEA, Meta; Karen Sauder, President, Global Clients and Agency Solutions, Google; Sergio Lopez, Global Head of Production, Publicis Groupe; Aisling Ryan, Managing Partner, Global Consulting Principal, Ogilvy; Stephen Woodford, Chief Executive, Advertising Association
Suitable For: C-Suite, Marketers, Agencies, Media – Business Leaders

Summary
Advertising leaders address the challenge of how to put brands and their advertising partners on a more sustainable path around the world. From Meta to Publicis Groupe, this session explores how sustainability can benefit your business and the steps being taken to promote more sustainable choices.

Key Take-Aways

  1. Every good leadership team today has sustainability on their agenda.
  2. Make sustainability a win-win for stakeholders: good for the planet and good for the future.
  3. The consumer today wants to see companies take action on climate change and businesses need to support customers in making sustainable choices.
  4. Choosing sustainability is futureproofing your business.
  5. The time is now, 2030 is the first milestone, but we need to keep innovating beyond that. The industry needs to come together and provide open-source knowledge on sustainable initiatives.

Session Length: 30 mins

You can watch the full session here.