Entries Open for the Campaign Ad Net Zero Awards 2025!

The Campaign Ad Net Zero Awards have returned for their fourth year! 

The awards aim to show how the principles of the Ad Net Zero action plan are being implemented to achieve more sustainable campaigns and deliver better business outcomes.  

They are a partnership between Campaign and the Advertising Association, supported by the IPA and ISBA, with headline sponsorship thanks to Google.

Categories are open to both UK and international entrants from all parts of our industry – including advertisers, agencies, media owners, production and tech companies.  

Companies do not need to be Ad Net Zero supporting organisations to enter these awards.  

The entry kit has seen a refresh for 2025 with new guidance on what to include in your submission. There are a number of best practice categories, 15 sector-specific categories as well as awards recognising innovation. 

This year, a new category will mark ‘Outstanding Contribution to Sustainability’ and is open to individuals and teams.  

Judges will be drawn from a range of sustainability and advertising experts, co-chaired by Ad Net Zero Global Chair, Seb Munden, and UK Chair, Alessandra Bellini.  

Upon the awards launch, the co-chairs offered the following advice: “As we enter the fourth year of these awards, what matters more than anything is that your entry leverages the power of creativity and big ideas, aiming to help citizens, clients, and customers change their behaviour for the better.”  

Entries are open until Thursday 29 May (early bird) and standard deadline on Thursday 17 July, with discounted rate available once again for SMEs.  

Visit the awards website to download the full entry kit. 

If you’d like to see examples of award winning work from the previous years’ awards, check out the case studies on our resources page here.

We wish all entrants good luck and look forward to seeing the fantastic work we know is out there!