Winners from the Campaign Ad Net Zero Awards 2024
The Campaign Ad Net Zero Awards took place for the third time on November 21st 2024, celebrating the ad industry’s best examples of creating better growth in our industry. With a 30% increase in international entries year-on-year and 61 entries at shortlist standard, the latest awards have proven to raise the bar for campaigns that not only take responsibility for their supply chains, but that work to promote more sustainable products, services and behaviours.
The Grands Prix winners this year were MobileFuse for their Employee Green Energy Program, and Sky Media for Leading the Industry in Sustainable Production and Positive Environmental Impact.
MobileFuse – The Employee Green Energy Program
The Employee Green Energy Program was developed to address the significant but often overlooked problem of carbon emissions from employees working from home. Recognising that 21% of its total emissions stemmed from employee energy consumption at home, MobileFuse’s program not only reduces the carbon footprint of the company and each participant but also fosters a culture of environmental responsibility.
Our judges said “Ensuring the seamless opportunity for the employees to adopt the program and continue with it in the long term through financial support and training just makes sense. An instantly stealable idea for every company.”
Sky Media – Leading the Industry in Sustainable Production and Positive Environmental Impact.
The average carbon intensity of TV content, film and media productions in the UK is rising steadily. Sky, conversely, has had a long-running sustainability programme across all aspects of its business, that includes identifying high-carbon activities within its in-house productions and addressing them, as well as using their content to help support audiences make more sustainable choices, and using its Footprint Fund as a force-multiplier in the climate action space.
As our judges put it; “Sky is fully embracing the Ad Net Zero programme, really showing the industry how it should be done by demonstrating how sustainability practices are core throughout their productions and processes.”
On this year’s winners, Gideon Spanier, UK Editor-in-Chief of Campaign, says:
“Campaign has been delighted to partner with Ad Net Zero on these important sustainability awards which recognise how brands and their agency and media partners are driving measurable progress and making genuine impact. We introduced more international categories in 2024 — the third year of these awards — because global collaboration is key to tackling the climate emergency — and we were pleased to receive entries from many different regions around the world. When we first launched the Campaign Ad Net Zero Awards, we wanted them to become a benchmark of excellence. Now we have a substantial body of winning work that we hope will inspire other companies to move faster towards net zero. We are living in a time when some governments are pulling back from their sustainability commitments. The winners of the Campaign Ad Net Zero Awards are proof that brands can take the lead — with or without the support of politicians.”
The awards will reopen for entry in Q2 2025.
