Advertising Environmental Claims Correctly

Speakers: Justin Davis, Climate Change & Environment Project Manager, ASA; Cecilia Parker Aranha, Director of Consumer Protection, CMA; Jake Dubbins, Co-founder, Conscious Advertising Network; Sebastian Munden, Chair, Ad Net Zero.

Suitable For: All Advertising & Marketing Professionals across Brands, Agencies, Media and Tech.

Summary:
An in-depth look at the latest rules and guidance available to correctly promote sustainable products and services in the UK market, with more general principles also discussed around Action 5 of the Ad Net Zero Action Plan, such as the need to avoid greenwashing and to consider how we account for the real-world impact of successful advertising campaigns.

Key Take-Aways:

1. The latest information from the Competition Markets Authority and its Green Claims Code.

2. The latest rules from the Advertising Standards Authority on making environmental claims in advertising, including examples of where brands have been ruled against and asked to take down the campaign.

3. The need for further work as an industry on key climate terms to help the public understand communications about sustainable products and services.

4. How advertising needs to avoid funding climate misinformation.

5. Measures that the industry should consider as it considers its role in the climate crisis, such as Advertised Emissions.

Session Length: 50 minutes

You can watch the full session here.