This Guide has been developed and updated in November 2022 by Ad Net Zero, using insights and tips drawn from our supporter base, to help simplify the complex issue of climate action and provide advice on how and where advertising professionals can take clear, practical action in their day-to-day working lives.
Our aim is for everyone in the advertising industry to use the guide as a point of reference for any questions about how to measure and reduce carbon emissions during the operational process of advertising. We hope to help make a meaningful, long-lasting change to the way we make advertising and the impact it has on our climate.
This is the second iteration of the Ad Net Zero Guide, launched to coincide with our second Ad Net Zero Global Summit.
