Action 2: Curbing Emissions from Advertising Production

Speakers: Nicolas Bordas, Vice President International TBWA Worldwide; Ella Gancarz, Freelance Producer; Jo Fenn, Project Director, AdGreen; Traci Dunne, Global Director of Industry Relations, APR

Suitable For: Advertising Production Teams, Creatives

Summary:
Insights and expert advice on how carbon emissions and waste from ad production can be tracked, reported and ultimately reduced in the race around the world to make advertising practices more sustainable.

Key Take-Aways:

1. Bear in mind that the biggest changes are often initiated from small steps.
Implement the use of the AdGreen Carbon Calculator into your productions.

2. When shooting overseas: consider undertaking a remote shoot, use local crew and take the train over flying, where practical.

3. Data is the key to achieving your climate objectives: the first thing to do is to start gathering data. Those who embrace using carbon calculators earlier on will find this easier.

4. Make sure your clients really understand the facts about Scope 3.

5. The nature of advertising production often includes lots of freelancers – take thedecision to train them in sustainability. So, check out the new sustainability training on AdGreen’s website.

Session Length: 25 minutes

You can watch the full session here.