Action 1: Getting Our House In Order

Speakers: James Best, Chairman, Credos; Konrad Shek, Director of Policy
Research, Advertising Association

Suitable For: Business Owners and Leaders

Summary:
The UK advertising industry thinktank, Credos, shares the latest data and insights on the industry’s operational footprint and how supporters are decarbonising the way they work. This session includes details of how advertising and marketing services companies can track, report and benchmark their carbon emissions, as well as practical guidance on steps to take to reduce these. As carbon reporting becomes more mainstream, this session is critical for all businesses who are looking to future-proof their businesses and move towards a more sustainable business model.

Key Take-Aways:

1. Your choice of energy supplier i.e. renewable, is a critical step in making significant reductions in your carbon emissions from operations – a simple and easy step to make.

2. Leading businesses are making use of key developments like implementing a travel decision policy to review and how and where reductions can be made. Further learnings can be drawn from the Ad Net Zero Guide.

3. Credos provides guidance to all Ad Net Zero supporters on the key metrics to track and measure– once you have these in place, the reporting takes a matter of minutes.

Session Length: 30 minutes

You can watch the full session here.