3 must-watch sessions for strategists and media planners

The Ad Net Zero Global Summit is a packed two-day event and, although we encourage you to attend all the sessions, we wanted to highlight what the best sessions are depending on your role within an organisation or company. It will be taking place online on 9 & 10 November.

Scroll down to check out what sessions can be the most beneficial for you!

Day 1, 16.35 – Action 3: Curb Emissions from Media Planning & Buying

Advertising leaders discuss the efforts to understand and report the carbon footprint of their advertising and marketing services campaigns.

• Laure-Sarah Labrunie, Media Lead, Nestlé
• Kieley Taylor, Global Head of Partnerships, Managing Partner, GroupM
• Fiona Lloyd, Global Client and Brand President, Carat 
• Stephen Woodford, CEO, Advertising Association

Day 2, 11.50 – Is Sustainable Media Planning Achievable or Just a Pipedream?

In a fragmented, increasingly complex media environment, the value of media planning and activation has never been higher. Why is it important to focus on sustainable media investment and how does one do this in practice?

• Emma Newman, CRO EMEA, PubMatic.
• Laura Wade, VP, Head of Sustainability, Essence.

Day 2, 13.40 – Confronting the Climate Emergency: How can the Media do Better?

Targets: how to set them – and how to keep them. From B Corp to carbon audits, how to be transparent with your progress and moving sustainability from a conversation to real action every day.

• Julie Richards, Director of Sustainability and Operational Transformation
• Imogen Fox, Director of Advertising, The Guardian

Not a strategist or media planner? Head to our summit page here to check out our full Guide to the summit for professions across our industry.

Book your ticket to this year’s Summit through the link here.