Ad Net Zero Ireland launch first ever cross-industry ‘Bike Library’
1 December 2025
Ad Net Zero Ireland introduces Net Zero Wheels; an industry-first initiative giving IAPI member agencies the chance to trial eBikes
The team of Action 1 from Ad Net Zero Ireland are thrilled to announce a first-of-its-kind industry initiative for Ireland’s advertising and media community: Net Zero Wheels — a year-long pilot programme giving 45 industry professionals from IAPI member agencies the chance to trial a Bleeper eBike, completely free of rental charges.
Across the year, 3x groups of 15 participants will each receive a Bleeper eBike for a four-month period, allowing people across the industry to experience the benefits of active, low-carbon travel. With most advertising and media professionals based in urban areas and heavily reliant on short car commutes, the opportunity for impact is significant.
Delivered in partnership with UCD and Bleeper, the Net Zero Wheels Bike Library is designed to explore how small shifts in our day-to-day mobility can have a big impact on wellbeing, creativity, productivity, and — importantly — our industry’s carbon footprint.
WHY GET INVOLVED?
✨ Enjoy a smarter, cleaner commute that helps you beat the traffic #YourJourneyCounts
✨ Test-drive the future of urban mobility with top-of-the-range Bleeper eBikes.
✨ Arrive in style — show up to IAPI events with the coolest bikes in town.
✨ Contribute to UCD’s live research on health, sustainability and work–life balance.
✨ Lead the way — Net Zero Wheels is the first industry-specific SEAI-funded Bike Library, developed with Professor Francesco Pilla and the UCD team driving Ireland’s Smart & Sustainable Cities agenda.
HOW IT WORKS
🔘 Fifteen participants from IAPI member agencies are selected per phase, ensuring a diverse mix of riders from Ad Net Zero agencies big and small.
🔘 Each participant receives a Bleeper eBike (eCargo, eFolding or standard eBike depending on availability) for four months.
🔘 Each end-user pays a fully refundable €150 deposit; no rental fee required.
🔘 Participants commit to completing short surveys and feedback sessions to support UCD research and strengthen IAPI’s Ad Net Zero efforts.
🔘 At the end of the four months, simply return your bike — or take the leap and invest in your own eBike. (Fair warning: once you try it, you may never go back…)
WANT TO APPLY?
Spaces are limited – just 45 places – and we expect high interest.
👉 Apply here: https://forms.bleeperactive.com/252464301086957
👉Closing date for application is Friday Dec 5th.
👉Bikes to be collected from THINKHOUSE Friday December 12th.
Let’s move differently, think differently, and lead by example.
Join us in making active travel the next big creative spark for Irish advertising.
Looking forward to seeing you on the road, Claire Hyland (Thinkhouse), Pat Cassidy (PML), Kate Goldsmith (Iapi) and Ad Net Zero Action Team 1
