Katie Hartranft, VP, Group Account Director / Sustainability Director at world-renowned The Martin Agency has generously made available to the Ad Net Zero community the deck that she created for her agency.
She’s designed a workshop that speaks directly to creative strategists, creatives and producers, based on her experience as an integrated part of these teams over the past 10 years.
“It’s Totally Normal – Sustainable Behavior Change” is a fun, edgy, accessible and thought-provoking – showing how sustainability be integrated in a variety of ways from brief to design to production, and how constraints drive creativity and better outcomes.
What participants will gain:
• A 360 degree understanding of how sustainability can be incorporated early on which drives the flywheel for the rest of the campaign – with specific examples from Strategy, Production and Creative.
• Tips on how to gain buy-in from leadership, and clients.
• A new look at how constraints drive creativity and better outcomes.
• Experience working through a brief with mock examples in a team setting.
While this is particularly applicable for those in strategy, creative, production and account roles, but would also be good education for others to better understand those functions and support opportunities to drive more sustainable practices! If you have clients that would be interested to attend with you, please let us know and this should be possible!
