Strategy, Creative and Production Forum

Join stakeholders from the Action 2, Action 4 and Action 5 communities for a new format designed to spark discussion, forge valuable connections, and leave you with actionable insights – all with the goal of expanding your impact with sustainable advertising in practice!

We’ll briefly dive into case studies, including from the 2025 Campaign Ad Net Zero Award winners, that demonstrate how brands and agencies are expanding impact through:

• Finding the Right People to Implement
• Partnering with the Integrated Agency Team
• Using Media to Extend Sustainability Beyond What You Say
• Tying Sustainability to the Business / Client Performance

Then, three expert-led breakout sessions will serve as roundtable discussions to discuss and explore challenges, and solutions:

• Weaving Sustainability into the Brief
• Selling into your Exec Committee or Clients
• Production challenge: How to forge great relationships with agency partners