“Do” | Nature in the Media Supply Chain – How this Impacts Service Businesses 

Now that we understand why nature matters, it’s time to define what we should do. This session pivots from theory to practice, specifically tailored for the media and advertising ecosystem. How does a service-based business “do” nature? We will move into how to mitigate risk and drive value through nature-centric decision-making.

The session will include:

• Actionable case studies from The Guardian, MGOMD and DIVE / Pearl & Dean.
• Exploration of how nature interacts with businesses across the advertising industry supply chain.
• Insights into communicating and building buy-in for nature-based strategies.

Understanding your business’s reliance and impact on nature.

Q&A (via chat), offering opportunity for attendees to ask speakers questions about any the above.

Speakers:

• Julie Richards, Director of Sustainability and Operational Transformation at The Guardian
• Tim Pritchard, Head of Content and Responsible Media at MGOMD
• Richard Williams, Director – Business Development & Strategy DIVE
• Kevin Smith, Content Director at Gardeners’ World, Immediate Media