This session will be presented by Matt Bourn, the co-author of Trusted Advertising (with James Best) and Sustainable Advertising (with Sebastian Munden). Matt’s day job is Communications Director of the Advertising Association, where he is also responsible for the communications for the sustainability initiative, Ad Net Zero. In this special session for Ad Net Zero supporters, he will share insights and learnings from his books to help people unlock their power to influence audiences in trusted ways. He will look at what’s happening to trust in the 21st century, the rising business case for trusted advertising as a key differentiator for brands, and how this approach of putting trust at the heart of your advertising campaigns can be successfully applied to achieve more sustainable results.
