a:1:{s:9:"unique_id";s:28:"7744b989bd2634b6-1a0e9294f44";}
7
Media carbon calculator, more on AI, inspirational stories, where to find more info to engage colleagues (even if it's beyond advertising)
Best Practice Guides and Checklists
Yes – Shared occasionally
a:3:{i:0;s:30:"Signals of industry leadership";i:1;s:31:"Anecdotal pressure from clients";i:2;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}
Really being embedded into the industry, not just present in sustainability-only events (e.g. great you had presence at Cannes Lions). And helping to make it as EASY as possible for agencies to engage their clients in it, as for a lot of agencies this is an added extra, not an essential.
Attending in-person events and networking with likeminded individuals, and being updated on what's going on in the industry to be able to adopt in our agency
Maybe quarterly check ins on progress between ANZ and our Green Team - feeling like ANZ is part of the team and helping to guide what our objectives should be and what we need to do next to keep improving.
h.moody@house-of-communication.com