Mediaplus UK

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"680babb90b9d7ad1-1a0e90cb0ac";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{s:7:"other_6";s:69:"We have set a target but it is not verified as a science-based target";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://www.house-of-communication.com/uk/en/footer/carbon-reduction-plan.html

Are your calculations and reports audited by a third party?

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:1:{s:8:"other_10";s:4:"None";}

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:2:{i:0;s:40:"Cost savings or operational efficiencies";i:1;s:36:"Better compliance or risk management";}

As an organisation, which area of sustainability has your focus/investment been?

a:3:{i:0;s:18:"Carbon Measurement";i:1;s:23:"Supply Chain Engagement";i:2;s:6:"B Corp";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Unsure / need more information

Action 3 Answers

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Country Admin Selection

Has your organisation set a target for reducing emissions from media planning and buying?

No – we do not currently have a target for media emissions

What are the main barriers to setting a target for media emissions? (Select all that apply)

All of the above!

Does your organisation have any examples or case studies of reducing emissions from media planning and buying (e.g. through campaign planning, optimisation, or collaboration with clients and partners)?

Yes but we do not have approval to share it publicly

Does your organisation use a carbon calculator to estimate and reduce emissions from media planning and buying?

Please outline the barriers to your organisation doing this?

Need for more awareness of existing calculators

Please state the name of the calculator

We explored ClimatePartner but didn't think it was reliable or accurate enough. I believe the IPA was going to update their one with the GMSF work(?) so have been awaiting progress or availability of that to use it as a more UK standard cross-channel offering.

Do you ask your partners, and relevant members of your advertising supply chain, if they are familiar with and, when all framework details are released, intend to be aligned with the Global Media Sustainability Framework?

Not yet, but we plan to.

Action 2 Answers

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Country Admin Selection

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

a:1:{i:0;s:50:"No – we do not currently use a carbon calculator";}

Does your organisation plan to use a carbon calculator for production within the next 12 months?

Has your organisation set a reduction target for emissions that come from production?

No we don't have a specific target, and we don't include production within our overall targets.

Do you utilise or encourage bundled shoots for efficiency within production?

Does your organisation encourage the re-use of enterprise-class hard drives during the production process, where they have been securely wiped and tested for reuse?

Not sure

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"b672ff7cd05b5dea-1a0e91711d9";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Yes

Please outline the campaigns and awards you plan to enter and when.

We have it as a Green Team target to submit an award entry to the Ad Net Zero Awards next year. We are yet to have a strong enough case study that has approval to be shared.

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

Awaiting the ability to accurately and fairly measure the sustainable impact e.g. via a cross channel calculator of media emissions.

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Not something we have previously considered but would be open to introducing it if possible.

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Vegetarian food provided as default. Virtual attendance option, and encourage the use of public transport to attend in person.

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Not something we have previously considered but would be open to introducing it if possible.

Yes

Please detail here.

Vegetarian food provided as default. Virtual attendance option, and encourage the use of public transport to attend in person.

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

Not something we have previously considered but would be open to introducing it if possible.

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Vegetarian food provided as default. Virtual attendance option, and encourage the use of public transport to attend in person.

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"ba978708d353f9cd-1a0e91fef87";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Please provide the details for at least one campaign from the past twelve months.

E.ON Next - heat pumps and smart meters

Were the carbon emissions of this piece of work measured?

Please explain the barriers to your organisation doing this.

Lack of clear cross-channel calculator to utilise for this purpose. And no demand from client to do this.

Did your organisation create a case study to showcase this work?

Please explain the barriers to your organisation doing this.

Awaiting results, and nervousness around whether the sustainability angle is a desirable route given this is an energy client (in a greenhushing kind of way).

Did your organisation put forward one of these campaigns for the most recent Campaign Ad Net Zero Awards?

Please outline the barriers to your organisation doing this.

See previous

Have any creative and/or strategy employees of your organization completed training to equip and empower them to embed sustainability into creative concepts as they respond to client briefs? (such as Ad Net Zero Every Brief Counts or #ChangeTheBrief)

Please explain the barriers to your organisation doing this.

Not something we have considered embedding / felt like more of a creative agency activity

Do you plan to create campaigns for sustainable products/services in the future?

Yes

Please outline when you expect this work to happen.

Ongoing for existing clients and hopefully with new pitches

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

Doesn't feel hugely relevant in media buying vs creative messaging

Customer Engagement Answers

a:1:{s:9:"unique_id";s:28:"7744b989bd2634b6-1a0e9294f44";}

Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Media carbon calculator, more on AI, inspirational stories, where to find more info to engage colleagues (even if it's beyond advertising)

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:30:"Signals of industry leadership";i:1;s:31:"Anecdotal pressure from clients";i:2;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Really being embedded into the industry, not just present in sustainability-only events (e.g. great you had presence at Cannes Lions). And helping to make it as EASY as possible for agencies to engage their clients in it, as for a lot of agencies this is an added extra, not an essential.

Where have you found the most value in being a part of the Ad Net Zero community?

Attending in-person events and networking with likeminded individuals, and being updated on what's going on in the industry to be able to adopt in our agency

What could we do to improve your experience and to add more value?

Maybe quarterly check ins on progress between ANZ and our Green Team - feeling like ANZ is part of the team and helping to guide what our objectives should be and what we need to do next to keep improving.

User Email

h.moody@house-of-communication.com

Mediaplus UK

Action 1 Answers

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