Company Summary | Ad Net Zero Limited

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"40e3b3317ccaa6b1-1a0d91a17e2";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:2:{i:0;s:27:"Yes – Net zero target set";i:1;s:28:"Yes – Near-term target set";}

Which scopes does your target cover?

a:1:{i:0;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://mobilefuse.com/sustainability

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:1:{i:0;s:20:"The Climate Registry";}

Does your organisation use a 100% renewable energy supplier?

Does your organisation have low carbon travel policies for business travel?

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:2:{i:0;s:40:"Cost savings or operational efficiencies";i:1;s:26:"No noticeable outcomes yet";}

As an organisation, which area of sustainability has your focus/investment been?

a:3:{i:0;s:18:"Carbon Measurement";i:1;s:16:"Carbon Reduction";i:2;s:22:"Regulation & Reporting";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – responsibility is shared across roles (part of existing job functions)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Yes – but timeline not yet defined

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Has your organisation set a reduction target for emissions that come from production?

Yes, but incorporated into our overall targets.

Is your advertising production done in-house, via an agency or both?

Agency

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Does your organisation mandate production companies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Please outline when you expect this to be in place.

Action 3 Answers

a:1:{s:9:"unique_id";s:28:"3b97bf033eb7571f-1a0d9820e1f";}

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

No, but I would be interested in learning more about this so I can relay this to senior leadership.

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

Yes we have a specific media emissions reduction target, separate from our overall target.

Please state your media reduction target as a %.

I may have misunderstood that question, we have a near-term maintenance target specific to our scope 3 emissions since we have no scope 1 or 2 as a fully remote company.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Please outline the barriers to your organisation doing this.

Not something we have yet explored in detail, interested to learn about.

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

Yes

If you are happy to do so please describe in whatever terms you feel comfortable what this is

Cloud storage / AWS costs

Is your product or service designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Please outline the barriers to your organisation doing this.

We have a 3 person Green Team with other job responsibilities so this isn't something we have been able to get together collectively.

Do you implement practices designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Feel free to detail and provide links to policies you have implemented, the techniques you deploy to ensure carbon-efficient media planning and buying.

currently do not have any such policies in place.

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Please outline the barriers to your organisation doing this.

Time, cost.

Has your organisation set a reduction target for emissions that come from the tools and technologies provided to advertisers and media agencies?

Yes we have a specific media emissions reduction target, separate from our overall target.

Please state your media reduction target as a %.

I may have misunderstood this question. We have a near-term maintenance target approved by SBTi, as an overall target for our company. Not specific to tech/tools provided to advertisers.

Does your organisation use a carbon calculator to measure and reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Do you have plans to use a carbon calculator to calculateand reduce emissions from the tools and technologies provided to advertisers and media agencies?

Please outline the barriers to your organisation doing this.

need to learn more about this, no plans.

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"42657cdd9464366f-1a0da0574b3";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

2026 WorkLife Awards entry for Most Committed to Sustainability (TBD) Campaign Ad Net Zero 2026: Best Practice in Sustainability Award – The Americas - TBD The Wires Global 2026: Best Sustainable Advertising Solution - Shortlisted 2026 @Digiday Media Buying & Planning Award for Best CSR Initiative - Won

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

Through our greenhouse gas emissions reporting, verified by Cameron Cole, we provide our evidence that our Employee Green Energy Plan lowers our carbon emissions, without exaggerating or misleading claims. Our sustainability team presents annually at our sales conference to remind sales how to accurately explain our sustainability practices to clients without accidentally slipping with phrases like "Carbon Negative".

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Yes

Please detail the awards (name and category), the title of the campaigns put forward and if the campaign was shortlisted or went on to win the award.

n/a

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

currently none, it was just not something we were aware of.

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

In general we have done away with plastic swag/materials, and instead of bottled water we gave all employees a reusable water container. For Travel we urge employees to use public transit for meetups but there is no requirement.

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Not something we were currently aware of or knowledgable about.

Yes

Please detail here.

We don't give away plastic swag anymore and instead of bottled water we give all employees reusable water containers. We also encourage employees to use public transportation but currently have no set requirements in place.

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

Not something we were aware of or knowledgable on but open to looking into options.

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

none, something we want to look at going into 2027.

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"bb5339265f9c757f-1a0da1af641";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

No – we haven’t created or supported campaigns of this nature

Did your organisation create a case study to showcase this work?

Please explain the barriers to your organisation doing this.

This is something we are looking at getting into this year on the campaign+creative level.

Did your organisation put forward one of these campaigns for the most recent Campaign Ad Net Zero Awards?

Please outline the barriers to your organisation doing this.

n/a

Have any creative and/or strategy employees of your organization completed training to equip and empower them to embed sustainability into creative concepts as they respond to client briefs? (such as Ad Net Zero Every Brief Counts or #ChangeTheBrief)

Please explain the barriers to your organisation doing this.

hasn't been brought to our attention yet.

Do you plan to create campaigns for sustainable products/services in the future?

Yes

Please outline when you expect this work to happen.

This would depend on the advertiser but something we want to be involved with.

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

none, we should! I'd like to know where we can find the training.

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