Ozone

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"ddd6082f4eef68f9-1a0d460cb86";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{i:0;s:28:"Yes – Near-term target set";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating emissions but not publicly reporting

Are your calculations and reports audited by a third party?

Yes

Do you plan to start publicly reporting your emissions?

Not sure

Does your organisation use a 100% renewable energy supplier?

Does your organisation have low carbon travel policies for business travel?

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:3:{i:0;s:40:"Stronger client or partner relationships";i:1;s:41:"Enhanced employee engagement or retention";i:2;s:26:"No noticeable outcomes yet";}

As an organisation, which area of sustainability has your focus/investment been?

a:2:{i:0;s:16:"Carbon Reduction";i:1;s:22:"Regulation & Reporting";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Unsure / need more information

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"328429b431a841ee-1a0d8477b0c";}

Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Has your organisation set a reduction target for emissions that come from production?

No, we don't have a specific target, and we don't include production within our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Do you utilize bundled shoots for efficiency within production?

Is your advertising production done in-house, via an agency or both?

In-house

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

a:1:{s:9:"unique_id";s:28:"dbdb74097b5d9f2d-1a0d8496af9";}

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

No we don't have a specific target, and we don't include media emissions within our overall targets.

Please outline the barriers to your organisation doing this.

Not something we have worked towards

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Yes, but this won’t be aligned to the GMSF.

Please state the name of this calculator(s).

ECOZone

Why?

Not entirely sure this was aligned to GMSF

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

Yes

If you are happy to do so please describe in whatever terms you feel comfortable what this is

Cloud emissions

Is your product or service designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Please outline the barriers to your organisation doing this.

Not a business priority

Do you implement practices designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Feel free to detail and provide links to policies you have implemented, the techniques you deploy to ensure carbon-efficient media planning and buying.

n/a

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Please outline the barriers to your organisation doing this.

Not a business priority

Has your organisation set a reduction target for emissions that come from the tools and technologies provided to advertisers and media agencies?

No we don't have a specific target, and we don't include media emissions within our overall targets.

Please outline the barriers to your organisation doing this.

not a business priority

Does your organisation use a carbon calculator to measure and reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Do you have plans to use a carbon calculator to calculateand reduce emissions from the tools and technologies provided to advertisers and media agencies?

Please outline the barriers to your organisation doing this.

Not a business priority

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"e4982df85b390ad1-1a0d84d30c7";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Please outline the barriers to your organisation doing this.

n/a

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

n/a

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

not a business priority

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

not a business priority

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

not a business priority

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

not a business priority

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

not a business priority

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

not a business priority

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"2f596d1b0ba68d04-1a0d84ed862";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

No – we haven’t created or supported campaigns of this nature

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — not currently used

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

Not something we've provided employees with

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