Edelman

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

impact of AI on emissions and sustainability goals for agencies

What formats of Ad Net Zero training and resources do you find most valuable? 

On demand training materials (e.g., showcase sessions)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:5:{i:0;s:36:"Case studies showing business impact";i:1;s:29:"Audience/consumer demand data";i:2;s:34:"ROI metrics tied to sustainability";i:3;s:24:"Competitive benchmarking";i:4;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

business cases - not on purpose, but on business value add for green work

Where have you found the most value in being a part of the Ad Net Zero community?

trainings, specifically those for our organization. Also calls with experts around programs we are designing - a wealth of informaiton and expertise in the network!

What could we do to improve your experience and to add more value?

keep it up!

User Email

Lily.Walker@edelman.com

Edelman

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