Edelman

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Yes – Net zero target set

Which scopes does your target cover?

Scope 1, 2, and 3

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://citizenship.edelman.com/2025

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:2:{i:0;s:3:"CDP";i:1;s:4:"TCFD";}

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:1:{s:7:"other_8";s:50:"Unsure at this time, have not done a formal review";}

As an organisation, which area of sustainability has your focus/investment been?

Regulation & Reporting

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Unsure / need more information

Action 3 Answers

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Country Admin Selection

Has your organisation set a target for reducing emissions from media planning and buying?

No – we do not currently have a target for media emissions

What are the main barriers to setting a target for media emissions? (Select all that apply)

Not applicable

Does your organisation have any examples or case studies of reducing emissions from media planning and buying (e.g. through campaign planning, optimisation, or collaboration with clients and partners)?

Does your organisation use a carbon calculator to estimate and reduce emissions from media planning and buying?

Please outline the barriers to your organisation doing this?

Lack of Internal planning or resource prioritisation.

Do you ask your partners, and relevant members of your advertising supply chain, if they are familiar with and, when all framework details are released, intend to be aligned with the Global Media Sustainability Framework?

No – I don’t see how this would be relevant.

Action 2 Answers

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Country Admin Selection

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

a:1:{i:0;s:42:"Yes – industry calculator (e.g. AdGreen)";}

Has your organisation set a reduction target for emissions that come from production?

Yes but incorporated into our overall targets.

Do you utilise or encourage bundled shoots for efficiency within production?

Yes

Does your organisation encourage the re-use of enterprise-class hard drives during the production process, where they have been securely wiped and tested for reuse?

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Please outline the barriers to your organisation doing this.

At the moment, I don't have any campaign work which falls into these categories. We have entered sustainability categories in the past (most notably with "The Move to -15") but we have not had any appropriate sustainability work this year. Whenever we have a campaign that has a chance in these categories, we will consider it for submission.

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Yes

Please detail the awards (name and category), the title of the campaigns put forward and if the campaign was shortlisted or went on to win the award.

Cannes Lions asks for this information for all cases. We asked the team to provide information - in most cases they did not have this information available to share. In some cases they did and where they did, we included it. I could not tell you which ones.

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Limited use of event agencies

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Limited use of event agencies

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Limited use of event agencies

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Limited use of event agencies

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

Limited scale and environmental impact of events

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

Limited use of event agencies

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

All employees are required to take Climate and Communications Training on our online training platform. This training was developed with Columbia University and includes information on how to avoid greenwashing and our sustainability commitments. In FY26 (ending June 30, 2026), 97% of global employees have completed this training.We also held supplementary training for all employees on global greenwashing regulations in 2026.

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

impact of AI on emissions and sustainability goals for agencies

What formats of Ad Net Zero training and resources do you find most valuable? 

On demand training materials (e.g., showcase sessions)

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:5:{i:0;s:36:"Case studies showing business impact";i:1;s:29:"Audience/consumer demand data";i:2;s:34:"ROI metrics tied to sustainability";i:3;s:24:"Competitive benchmarking";i:4;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

business cases - not on purpose, but on business value add for green work

Where have you found the most value in being a part of the Ad Net Zero community?

trainings, specifically those for our organization. Also calls with experts around programs we are designing - a wealth of informaiton and expertise in the network!

What could we do to improve your experience and to add more value?

keep it up!

User Email

Lily.Walker@edelman.com

Edelman

Action 1 Answers

Action 3 Answers

Action 2 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

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Every Brief Counts