Talon Outdoor

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"5d19ae51737aa12b-19fa2cf9c10";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

Planned – intend to set a target

Which scopes does your target cover?

All Scopes

Is your organisation aiming to set a science-based target within the next 12 months?

Not yet defined

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating emissions but not publicly reporting

Are your calculations and reports audited by a third party?

Yes

Do you plan to start publicly reporting your emissions?

Yes – within the next 12 months

Does your organisation use a 100% renewable energy supplier?

Does your organisation have low carbon travel policies for business travel?

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:4:{i:0;s:25:"Improved brand reputation";i:1;s:40:"Stronger client or partner relationships";i:2;s:41:"Enhanced employee engagement or retention";i:3;s:36:"Better compliance or risk management";}

As an organisation, which area of sustainability has your focus/investment been?

Carbon Measurement

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

Make sustainability part of everyday conversation (e.g. internal forums, leadership discussions)

Action 3 Answers

a:1:{s:9:"unique_id";s:28:"594010035a16094d-19ff07de838";}

Country Admin Selection

Has your organisation set a target for reducing emissions from media planning and buying?

No – we do not currently have a target for media emissions

What are the main barriers to setting a target for media emissions? (Select all that apply)

Lack of data availability

Does your organisation have any examples or case studies of reducing emissions from media planning and buying (e.g. through campaign planning, optimisation, or collaboration with clients and partners)?

Does your organisation use a carbon calculator to estimate and reduce emissions from media planning and buying?

Please outline the barriers to your organisation doing this?

Need for more awareness of existing calculators

Do you ask your partners, and relevant members of your advertising supply chain, if they are familiar with and, when all framework details are released, intend to be aligned with the Global Media Sustainability Framework?

Yes, the organisation is familiar with this.

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"3288082ba29afdfb-19ff07c15d9";}

Country Admin Selection

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

a:1:{i:0;s:50:"No – we do not currently use a carbon calculator";}

Does your organisation plan to use a carbon calculator for production within the next 12 months?

Not sure

Has your organisation set a reduction target for emissions that come from production?

Yes we have a specific production emissions reduction target, separate from our overall target.

Do you utilise or encourage bundled shoots for efficiency within production?

Does your organisation encourage the re-use of enterprise-class hard drives during the production process, where they have been securely wiped and tested for reuse?

Not sure

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"e49a08bc020ede92-19ff07f97ba";}

Country Admin Selection

Does your organisation include sustainable judging criteria across award categories? For example, this could include the use of greenwashing guidelines or mandatory science-based net-zero target inclusion.

Do you plan to include sustainable criteria across award categories in the future?

Not sure

Are sustainability credentials considered when judging awards?

Does the sustainable criteria ask if the award entry follows the latest guidance from Ad Net Zero – including following the latest guidance from the ASA and CAP guidelines on greenwashing?

Does your organisation have a sustainable awards category?

Does your organisation plan to include a sustainable awards category in the future?

Please outline the barriers to your organisation doing this.

we don't do awards

Does your organisation run events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

we dont do enough events to warrant a calculator

Aside from using a carbon calculator, can you tell us about your organisation's decarbonisation plan for your events (e.g., travel, energy, materials, swag policy and waste)?

Please include any links to policies you have implemented.

Does your organisation plan to put together a decarbonisation plan for events?

Please outline the barriers to your organisation doing this.

as per previous question we dont do enough events, they are usually very small and few and far between

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"8f222acee24ae93c-19ff083ba9c";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

as a business we dont determine the campaign objectives

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

we are not creative we are media

Customer Engagement Answers

a:1:{s:9:"unique_id";s:28:"2080dfece6e67b98-19ff08a11c0";}

Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

media focussed sustainable planning and buying guides.

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Shared occasionally

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:1:{i:0;s:59:"Tools or standards to quantify emissions impact (i.e. GMSF)";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

talk to everyday planners and buyers not just the media sustainability community

Where have you found the most value in being a part of the Ad Net Zero community?

GMSF

What could we do to improve your experience and to add more value?

make the GMSF, clear and simple and reassure media agencies, clients and media owners the veracity of the GMSF methodology

Talon Outdoor

Action 1 Answers

Action 3 Answers

Action 2 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

What’s on Offer

Supporter Tiers

Events

Resources

News & Views

Global Media Sustainability Framework

Every Brief Counts