Mediaocean

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

In progress – working towards setting a target

Which scopes does your target cover?

Not yet defined

Is your organisation aiming to set a science-based target within the next 12 months?

Yes

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating emissions but not publicly reporting

Are your calculations and reports audited by a third party?

Do you plan to start publicly reporting your emissions?

Yes – within the next 12 months

Does your organisation use a 100% renewable energy supplier?

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:4:{i:0;s:25:"Improved brand reputation";i:1;s:40:"Stronger client or partner relationships";i:2;s:41:"Enhanced employee engagement or retention";i:3;s:36:"Better compliance or risk management";}

As an organisation, which area of sustainability has your focus/investment been?

Carbon Measurement

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – a formal green team

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Yes – but timeline not yet defined

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Has your organisation set a reduction target for emissions that come from production?

No, we don't have a specific target, and we don't include production within our overall targets.

Is your advertising production done in-house, via an agency or both?

Both

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

I am aiming to implement this type of program in the next 12 months

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

No we don't have a specific target, and we don't include media emissions within our overall targets.

Please outline the barriers to your organisation doing this.

Stakeholder engagement from team members with this expertise

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Please outline the barriers to your organisation doing this.

business case and value for driving revenue to offer this to clients

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

If no, do you have a plan to find out what this is, and do you have any assumptions on what it might be?

not an ad agency

Is your product or service designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Yes

Please outline when you expect this to be in place.

I am hoping to get this program started within the next 12 months

Do you implement practices designed to reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Feel free to detail and provide links to policies you have implemented, the techniques you deploy to ensure carbon-efficient media planning and buying.

none atm

Does your organisation plan to implement a decarbonisation plan to calculateand reduce emissions from the media space sold to advertisers and media agencies?

Yes

Please outline when you expect this to be in place.

I am hoping to implement in the next 12 months

Has your organisation set a reduction target for emissions that come from the tools and technologies provided to advertisers and media agencies?

No we don't have a specific target, and we don't include media emissions within our overall targets.

Please outline the barriers to your organisation doing this.

Proving the business case and opportunity to drive revenue for doing this

Does your organisation use a carbon calculator to measure and reduce emissions that come from the tools and technologies provided to advertisers and media agencies?

Do you have plans to use a carbon calculator to calculateand reduce emissions from the tools and technologies provided to advertisers and media agencies?

Please outline the barriers to your organisation doing this.

same

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Please outline the barriers to your organisation doing this.

Staff capacity and limited event opportunities

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Yes

Please outline when and what credentials you will be supplying.

Yes, green event planning for one of our winter or summer parties

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

access to a carbon calculator for event planning

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

We will plan to utilize no landfill waste practices by ensuring ample compost and recycling on site, forgo disposable party displays, and procure catering from sustainable food vendors

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Capacity

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Capacity and trained event planners

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

Access to one

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Yes

Please detail when.

in the next 12 months

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

No – we haven’t created or supported campaigns of this nature

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — not currently used

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Yes

Please detail how many people have completed the training and the departments that they work in.

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Getting leadership buyin

What formats of Ad Net Zero training and resources do you find most valuable? 

In-person workshops

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:36:"Case studies showing business impact";i:1;s:24:"Competitive benchmarking";i:2;s:30:"Signals of industry leadership";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Encouraging more sustainable consumerism (which includes reduction of consumption how to manage that since the point of advertising is to consume things)

Where have you found the most value in being a part of the Ad Net Zero community?

resources for my employees to get involved in

What could we do to improve your experience and to add more value?

having more accessible trainings or resources that are tied into existing platforms or materials ad tech employees use to focus on integration rather than another platform or thing to do?

User Email

rhoeffler@mediaocean.com

Mediaocean

Action 1 Answers

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Customer Engagement Answers

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