Accenture Song

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:2:{i:0;s:27:"Yes – Net zero target set";i:1;s:28:"Yes – Near-term target set";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://www.accenture.com/content/dam/accenture/final/accenture-com/document-fy26/q4/PPN-006-Carbon-Reduction-Plan-Accenture-UK-June-2026-Approved-Final.pdf

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:4:{i:0;s:3:"CDP";i:1;s:4:"TCFD";i:2;s:4:"SECR";s:8:"other_10";s:118:"Global emissions reported under GRI, WEF IBC, UNGC CoP. UK entity specific emissions also included under CRP (PPN 006)";}

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:7:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";i:4;s:41:"Enhanced employee engagement or retention";i:5;s:36:"Better compliance or risk management";i:6;s:34:"Innovation in products or services";}

As an organisation, which area of sustainability has your focus/investment been?

a:9:{i:0;s:8:"Training";i:1;s:18:"Carbon Measurement";i:2;s:16:"Carbon Reduction";i:3;s:22:"Regulation & Reporting";i:4;s:23:"Supply Chain Engagement";i:5;s:34:"Employee engagement – grassroots";i:6;s:41:"Employee engagement – senior leadership";i:7;s:2:"AI";s:7:"other_9";s:22:"Water resilience goals";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated sustainability team

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes, but only in some locations/business units

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Unsure / need more information

Action 3 Answers

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Country Admin Selection

Has your organisation set a target for reducing emissions from media planning and buying?

Yes – media emissions are included within our overall emissions reduction targets

Does your organisation have any examples or case studies of reducing emissions from media planning and buying (e.g. through campaign planning, optimisation, or collaboration with clients and partners)?

Does your organisation use a carbon calculator to estimate and reduce emissions from media planning and buying?

Please outline the barriers to your organisation doing this?

Lack of Client demand (not relevant to advertisers)

Do you ask your partners, and relevant members of your advertising supply chain, if they are familiar with and, when all framework details are released, intend to be aligned with the Global Media Sustainability Framework?

No – I want to but don’t understand the framework or purpose well enough.

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"a8537990d507ac54-1a05d9da385";}

Country Admin Selection

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

a:1:{i:0;s:42:"Yes – industry calculator (e.g. AdGreen)";}

Has your organisation set a reduction target for emissions that come from production?

No we don't have a specific target, and we don't include production within our overall targets.

Do you utilise or encourage bundled shoots for efficiency within production?

Yes

Does your organisation encourage the re-use of enterprise-class hard drives during the production process, where they have been securely wiped and tested for reuse?

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"3119d3d7f6e74872-1a0812efc7f";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

'Our Human Moment' - Ad Net Zero awards 2024 - Sustainability Best Practice Award - Production/Experiential - EMEA. WINNER

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Yes

Please outline how you avoided greenwashing in those examples of work.

TBC

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

No current suitable campaign activity to do so

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

TBC

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

TBC

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

TBC

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

TBC

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

TBC

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

TBC

Action 5 Answers

a:1:{s:9:"unique_id";s:28:"2eb05150f136348f-1a07b0fa324";}

Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

Yes — used occasionally or by specific teams

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

No clear demand from clients for these expertise/considerations

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