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10
Unsure (we incorporate sustainability throughout the business, so would like to be guided by the trends across the industry for topics, training and next steps)
Best Practice Guides and Checklists
No – Not yet shared
a:3:{i:0;s:29:"Audience/consumer demand data";i:1;s:24:"Competitive benchmarking";i:2;s:31:"Anecdotal pressure from clients";}
Comparable market data for sustainable-focused media vs unsustainable. If we can prove it's worth the investment (financial & time), more people will follow suit.
Being part of Ad Net Zero keeps us holding ourselves accountable. This becomes demonstrable in our business practices, so we can prove ourselves to our clients and when seeking new business.
Unsure what needs doing next (as above). Would like to be guided by industry trends
info@fernbank.biz
