Fernbank Advertising Ltd

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{i:0;s:27:"Yes – Net zero target set";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating emissions but not publicly reporting

Are your calculations and reports audited by a third party?

Yes

Do you plan to start publicly reporting your emissions?

Yes – within the next 12 months

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:6:{i:0;s:41:"Increased revenue or growth opportunities";i:1;s:40:"Cost savings or operational efficiencies";i:2;s:25:"Improved brand reputation";i:3;s:40:"Stronger client or partner relationships";i:4;s:36:"Better compliance or risk management";i:5;s:34:"Innovation in products or services";}

As an organisation, which area of sustainability has your focus/investment been?

a:3:{i:0;s:18:"Carbon Measurement";i:1;s:16:"Carbon Reduction";i:2;s:23:"Supply Chain Engagement";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated individual responsible for sustainability

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

Make sustainability part of everyday conversation (e.g. internal forums, leadership discussions)

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Yes – but not within the next 12 months

Has your organisation set a reduction target for emissions that come from production?

Yes, but incorporated into our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Yes - we limit travel distance / prioritise location

Do you utilize bundled shoots for efficiency within production?

Is your advertising production done in-house, via an agency or both?

Both

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Country Admin Selection

Do you implement practices to reduce emissions that come from the media space sold to advertisers and media agencies?

Yes

Feel free to detail and provide links to policies you have implemented, such as any sustainability criteria for selecting media partners, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

We provide the physical media space - bus shelters. We use route optimisation for carbon efficiencies enroute whilst implementing the roadside advertising campaigns. We use a UK-based manufacturing supply chain for printing posters and manufacturing of shelters.

Has your organisation set a reduction target for emissions from the media space sold to advertisers and media agencies?

Yes but incorporated into our overall targets.

Do you provide data to carbon calculators to be able to estimateyour media emissions?

Please outline the barriers to your organisation doing this.

We need to remeasure our emissions at the end of our current financial year to accurately calculate the emissions

Have you identified what is the largest material source of emissions from your media buying and planning acitivty?

Yes

If you are happy to do so please describe in whatever terms you feel comfortable what this is

Fuel emissions from vehicle routes are our biggest emission, including delivery of media posters. This is closely followed by our waste, most of which is recycled.

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Please outline the barriers to your organisation doing this.

Unsure what sustainable awards would be suitable

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

Unsure of awards categories for us

Does your organisation organise events, either internal or external?

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

N/A

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

N/A

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that have a sustainability benefit central to the product or service (this doesn’t have to be the central communications message)

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — but we are aware of it

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

Not formal greenwashing training, but a couple of us are aware of greenwashing and monitor, as we do not create the campaigns for our advertisers.

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Unsure (we incorporate sustainability throughout the business, so would like to be guided by the trends across the industry for topics, training and next steps)

What formats of Ad Net Zero training and resources do you find most valuable? 

Best Practice Guides and Checklists

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

No – Not yet shared

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:29:"Audience/consumer demand data";i:1;s:24:"Competitive benchmarking";i:2;s:31:"Anecdotal pressure from clients";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

Comparable market data for sustainable-focused media vs unsustainable. If we can prove it's worth the investment (financial & time), more people will follow suit.

Where have you found the most value in being a part of the Ad Net Zero community?

Being part of Ad Net Zero keeps us holding ourselves accountable. This becomes demonstrable in our business practices, so we can prove ourselves to our clients and when seeking new business.

What could we do to improve your experience and to add more value?

Unsure what needs doing next (as above). Would like to be guided by industry trends

User Email

info@fernbank.biz

Fernbank Advertising Ltd

Action 1 Answers

Action 2 Answers

Action 3 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

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