Allwyn UK

Action 1 Answers

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Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

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Is your organisation planning to set a science-based emissions reduction target?

SBTI aligned target

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

https://www.allwyn.com/esg-reports

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

CSRD

Does your organisation use a 100% renewable energy supplier?

Yes

Is this policy supported by a renewable energy certificate?

Yes

Does your organisation have low carbon travel policies for business travel?

Yes

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

Improved brand reputation

As an organisation, which area of sustainability has your focus/investment been?

Carbon Measurement

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – a dedicated individual responsible for sustainability

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Does your organisation plan to implement any of these recommendations in the future?

Yes – but timeline not yet defined

Does your organisation encourage members to require current suppliers to adhere to a supplier sustainability agreement?

Yes

Action 2 Answers

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Country Admin Selection

Does your organisation ask or require agencies and/or production partners to use a carbon calculator to measure, manage and reduce emissions from advertising production?

Yes

Which carbon calculators are requested or used? (Select all that apply)

AdGreen

Does your organisation plan to ask or require agencies and/or production partners to use a carbon calculator in the future?

Yes – within the next 12 months

Has your organisation set a reduction target for emissions that come from production?

Yes, but incorporated into our overall targets.

Does your company have a policy to minimize air travel for production projects? (select all that apply)

Yes – we combine multiple approaches

Do you utilize bundled shoots for efficiency within production?

Yes

Is your advertising production done in-house, via an agency or both?

Both

Is there anything else you are doing to measure, manage and reduce emissions from advertising production that you would like to share?

Action 3 Answers

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Has your organisation set a reduction target for emissions that come from media planning & buying?

Yes but incorporated into our overall targets.

Is your media planning and buying done in-house or via an agency?

Agency

Do you mandate that the agencies you work with use a carbon calculator or other tools to report the estimated carbon footprint for media planning & buying?

Yes

Please state the name of the calculator or tools.

Omnicom Media have an In-House Carbon Calculation Tool they have developed with Climate Partner https://www.climatepartner.com/ that allows them to measure the carbon footprint of the media they use.

lease outline the barriers to your organisation doing this?

Need for more awareness of existing calculators.

Aside from using a carbon calculator, does your organisation mandate that your media agency has a decarbonisation plan in place to calculate, manage, and reduce the emissions that come from media planning & buying?

Yes

Outline details/links to implemented policies, such as sustainability criteria for selecting media partners and outlets, tools and technologies used to support your media campaigns, and the techniques you deploy to ensure carbon-efficient media planning and buying.

To support sustainable media buying, Omnicom use several policies & tools - Omnicom Impact (ESG selection tool for partners), Supply Chain IQ Score (real-time inventory tool to minimise wastage), Industry Initiatives (AdNetZero), Supplier Code of Conduct (partner environmental standards), CDP rated "B" & on their A-list for 2024. https://omc.com/wp-content/uploads/2025/12/OmnicomReport_2024-CSR-Report.pdf

Action 4 Answers

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Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Does your organisation plan to put forward entries to sustainable award categories in the future?

Yes

Please outline the campaigns and awards you plan to enter and when.

No specific plans, but we'd like to enter in future

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Please outline the barriers to your organisation doing this.

Case by case basis

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

Multiple variables

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Venue dependent but we aim to: source local food & beverage, donate leftover food/ flowers, prioritise digital over print signage (sustainable printing when necc), use low emission generators, use local suppliers, repurpose event kit, use sustainable merch providers, avoid single use items whenever possible.

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Please outline the barriers to your organisation doing this.

n/a

Does your events agency plan to put together a decarbonization plan for events?

Please the barriers to your organisation doing this.

Done in house, already outlined above

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to use a carbon calculator for events?

Please outline the barriers to your organisation doing this.

As already answered above

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Does your events agency plan to put together a decarbonization plan for events?

Please outline the barriers to your organisation doing this.

Already outlined above

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

No – we haven’t created or supported campaigns of this nature

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

No — not currently used

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

Our creative agency leads on this but as we onboard more creative development we will take more responsibility for this in house, working with our in-house social value team.

Allwyn UK

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