TeamPeople

Action 1 Answers

a:1:{s:9:"unique_id";s:28:"f6645eb6d8d74cf5-1a0a9802262";}

Has your organisation set, or are you working towards setting, a public science-based emissions reduction target?

a:1:{i:0;s:27:"Yes – Net zero target set";}

Which scopes does your target cover?

a:3:{i:0;s:7:"Scope 1";i:1;s:7:"Scope 2";i:2;s:7:"Scope 3";}

Is your organisation calculating and reporting emissions annually and publicly?

Yes – calculating and publicly reporting emissions

How would you like to evidence this?

Link to your public reporting

If you have also made your report public, please include a direct link.

CDP - System One Holdings

Are your calculations and reports audited by a third party?

Yes

What public registries and/or regulatory frameworks do you list your GHG emissions inventory reporting with?

a:1:{i:0;s:3:"CDP";}

Does your organisation use a 100% renewable energy supplier?

Does your organisation have low carbon travel policies for business travel?

What type of business outcomes have occurred by incorporating environmental sustainability in your organisation’s strategy?

a:3:{i:0;s:25:"Improved brand reputation";i:1;s:40:"Stronger client or partner relationships";i:2;s:41:"Enhanced employee engagement or retention";}

As an organisation, which area of sustainability has your focus/investment been?

a:4:{i:0;s:8:"Training";i:1;s:18:"Carbon Measurement";i:2;s:22:"Regulation & Reporting";i:3;s:34:"Employee engagement – grassroots";}

Does your organisation have formalised sustainability roles? (e.g. an individual or team responsible for sustainability within their job remit)

Yes – responsibility is shared across roles (part of existing job functions)

Does your organisation have a green team or sustainability champions? (e.g. employees who contribute to sustainability alongside their primary roles)

Yes – informal sustainability champions

Has your organisation implemented any of the Ad Net Zero Young Leaders recommendations to embed sustainability into everyday business practice?

Yes

As an organisation, which area of sustainability has your focus/investment been?

Make sustainability part of everyday conversation (e.g. internal forums, leadership discussions)

Action 3 Answers

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Country Admin Selection

Has your organisation set a target for reducing emissions from media planning and buying?

not part of our business or operations

Does your organisation have any examples or case studies of reducing emissions from media planning and buying (e.g. through campaign planning, optimisation, or collaboration with clients and partners)?

not part of our business or operations

Does your organisation use a carbon calculator to estimate and reduce emissions from media planning and buying?

Please outline the barriers to your organisation doing this?

Lack of Client demand (not relevant to advertisers)

Do you ask your partners, and relevant members of your advertising supply chain, if they are familiar with and, when all framework details are released, intend to be aligned with the Global Media Sustainability Framework?

not part of our business or operations

Action 2 Answers

a:1:{s:9:"unique_id";s:28:"8fb49517d6d8c0be-1a0a9852401";}

Country Admin Selection

Does your organisation use a carbon calculator to measure, manage, and reduce emissions from advertising production?

a:1:{i:0;s:42:"Yes – industry calculator (e.g. AdGreen)";}

Has your organisation set a reduction target for emissions that come from production?

Yes but incorporated into our overall targets.

Do you utilise or encourage bundled shoots for efficiency within production?

Yes

Does your organisation encourage the re-use of enterprise-class hard drives during the production process, where they have been securely wiped and tested for reuse?

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Does your company have a policy to minimize air travel for production projects? As part of this, please indicate if you try to limit your agency-side air travel to no more than 4 people.

Yes

Action 4 Answers

a:1:{s:9:"unique_id";s:28:"b4716ec95255fbb8-1a0a98c1e55";}

Country Admin Selection

Has your organisation put forward entries to sustainable award categories?

Yes

Please detail the specific campaigns and which awards categories they were entered for. Please list in each case if the campaign was shortlisted or won the award.

Campaign Ad Net Zero Awards - Sustainability Standards Kit

Did you follow the latest guidance on greenwashing from applicable government entities and other oversight bodies in each market? Please detail here.

Please outline the barriers to your organisation doing this.

I was not aware of this guidance

Has your organisation voluntarily supplied sustainability credentials for work entered into other award categories where sustainability criteria isn’t mandatory?

Does your organisation plan to voluntarily supply sustainability credentials for work entered into other award categories in the future?

Yes

Please outline when and what credentials you will be supplying.

Carbon calculations for production

Does your organisation organise events, either internal or external?

Yes

Is your event organisation done in-house or via an agency?

In house

Does your organisation mandate event agencies within its supply chain to use a carbon calculator to measure, manage and reduce emissions from events?

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Yes

Please outline when you expect this to be in place.

2027

Aside from using a carbon calculator, can you tell us about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Limited travel, introducing a Green Steward, sustainable catering options, reusable items wherever possible, LED lighting, Eco Friendly SWAG options

Do you have plans in the future to mandate the use of a carbon calculator for event agencies within your supply chain?

Yes

Please outline when this will be in place.

2027

Yes

Please detail here.

Limited travel, introducing a Green Steward, sustainable catering options, reusable items wherever possible, LED lighting, Eco Friendly SWAG options

Does your organisation use a carbon calculator to measure, manage and reduce emissions from events?

Yes

Please state the name of the calculator, how long you have used the calculator for and for how many events (% of total annual events).

AdGreen, 1 year, 20%

Please share information about your agency's decarbonization plan for your events (e.g., travel, energy, materials, swag policy and waste)? Please include any links to policies they have implemented.

Yes

Please detail here.

Limited travel, introducing a Green Steward, sustainable catering options, reusable items wherever possible, LED lighting, Eco Friendly SWAG options

Action 5 Answers

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Country Admin Selection

Has your organisation created or supported campaigns to promote sustainable behaviours, products or services?

Yes – campaign/s that include background sustainable stories

Does your organisation actively use the Every Brief Counts toolkit in responding to client briefs?

Yes — used occasionally or by specific teams

Have any employees of your organization completed training to avoid greenwashing in campaigns, following guidance from applicable government entities and other oversight bodies in each market, and delivered from a reputable third party or legal team?

Please explain the barriers to your organisation doing this.

Needs to be built into broader Learning & Development pathways

Customer Engagement Answers

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Would you recommend to another organisation to join Ad Net Zero? (1 = Not at all likely, 10 = Extremely likely

What educational topics would you like us to address over the next 12 months?

Making sustainability an achievable habit across global organisations

What formats of Ad Net Zero training and resources do you find most valuable? 

In-person workshops

Have you shared Ad Net Zero resources or opportunities / events with your colleagues?

Yes – Actively shared and discussed

What types of proof or evidence would help your organisation take more action on sustainability in advertising? - (select all that apply)

a:3:{i:0;s:36:"Case studies showing business impact";i:1;s:29:"Audience/consumer demand data";i:2;s:34:"ROI metrics tied to sustainability";}

What do you think would make Ad Net Zero more effective in our mission to demonstrate that being better for the planet is better for business? Specifically, in being a catalyst for advancing sustainability and decarbonization of the ad industry.

I think the case studies that showcase the client side as well as the agency side as really valuable and it would be good to hear more of these and how the agency got the clients buy in for those pieces of content

Where have you found the most value in being a part of the Ad Net Zero community?

Learning from others via case studies and understanding that starting small and making day to day changes can have a much bigger impact than you imagine.

What could we do to improve your experience and to add more value?

Small break out group discussions to cross learn from other businesses.

User Email

agoodman@teampeople.tv

TeamPeople

Action 1 Answers

Action 3 Answers

Action 2 Answers

Action 4 Answers

Action 5 Answers

Customer Engagement Answers

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